About Us

Jen and Rocco - Founder and Chief Product Testing Officer

I grew up with dogs, and for the years that I was away in the Army I felt a huge hole in my life. As soon as I moved back home to Vancouver I got my first dog as an adult. She definitely filled that hole and my life became all about taking care of her. Genetics, early life experiences and training mistakes created a very human and dog reactive dog. I learned so much from her, and a lot about different equipment and leash handling skills that allowed me to do better for my next 2 dogs.

Although my next pup was fearful of the environment, he adored people and dogs and was a social butterfly. Through him, I connected with a community of “dog people” and made some very good friends for life. He was my first bully breed pup and his sweet demeanour and constant wiggling bum changed a lot of misperceptions about his breed in his short life.

My current pup, the Chief Product Testing Officer is a literal bully in a china shop. He’s the best product tester we could have as when he wants to get somewhere, despite lots of ongoing training, he’s going, and he’s going fast like a train. When he’s not busy getting in his very high quota of daily cuddling, he’s out training and testing every single product, and so are his friends. 

The wonderful trainers that I’ve worked with led me down a path towards pursuing dog training with a special interest in behaviour. I received a certification in applied animal behaviour from the University of Washington, and attend various seminars and continuing education in dog training while contemplating which program to immerse myself in. My first long line class opened up my eyes to how much more freedom you can give your dog when you're working through training issues. Although I used various ropes and fabric long lines with my first dog, they would get so difficult to handle when wet or muddy and were very difficult to clean. BioThane®️ has been a complete game changer in terms of long lines, and anything else we can create with it. My love of design, colour and coordinating has made this material a great fit for me and I look forward to creating the perfect balance of stylish and functional gear for you and your pups. I have many more ideas for things that I know my fellow dog people will love, so stay tuned…

Photo by Shand And Your Dogs Photography